Dr Sam Holford

 Dr Sam Holford is a New Zealand–trained gynaecologist and advanced laparoscopic and robotic surgeon based in Auckland. He specialises in endometriosis, pelvic pain, and minimally invasive gynaecological surgery for both straightforward and complex conditions.

Patients often seek Dr Holford’s care for persistent pelvic pain, suspected or diagnosed endometriosis, fibroids, abnormal bleeding, or when surgery has been recommended and they want clear, balanced advice. He is known for his thoughtful, compassionate approach and for taking the time to explain options clearly, so patients feel informed and supported in their decisions.

Expertise in endometriosis and minimally invasive surgery

Dr Holford has completed advanced fellowship training through the Australasian Gynaecological Endoscopy & Surgery (AGES) program, with specialised expertise in:

• Advanced laparoscopic and robotic surgery
• Complex endometriosis surgery
• Hysteroscopic surgery
• Endometriosis-focused pelvic ultrasound

Wherever possible, Dr Holford uses minimally invasive surgical techniques to reduce pain, shorten recovery, and optimise long-term outcomes.

Public hospital leadership and research involvement

Alongside private practice, Dr Holford is the lead training supervisor at Te Whatu Ora Counties Manukau (Middlemore Hospital). He remains actively involved in research, audit, and education, particularly in the field of endometriosis surgery and minimally invasive gynaecology. This ensures his clinical practice remains evidence-based and aligned with current best practice.

A personalised, multidisciplinary approach

Dr Holford understands that many gynaecological conditions are complex and can affect quality of life in multiple ways. He works closely with physiotherapy, psychology, and other allied health professionals to provide coordinated, multidisciplinary care where needed.

His focus is always on understanding each patient’s priorities and tailoring treatment accordingly — whether that involves surgery, conservative management, or a combination of approaches.

Areas of special interest

• Endometriosis and chronic pelvic pain
• Advanced laparoscopic, robotic, and hysteroscopic surgery
• Fibroids and abnormal uterine bleeding
• Endometriosis ultrasound
• Vulval disorders and colposcopy
• Contraception and early pregnancy care
• Gender-affirming surgery
• General gynaecology

Surgical procedures offered

Laparoscopic and robotic surgery

• Hysterectomy
• Myomectomy
• Excision of mild, moderate, and severe endometriosis
• Ovarian cystectomy
• Oophorectomy and salpingectomy
• Adhesiolysis
• Caesarean scar niche repair
• Cervical cerclage

Hysteroscopic procedures

• Endometrial sampling and D&C
• Polypectomy
• Myomectomy
• Removal of retained IUCD (including in early pregnancy)

Other gynaecological procedures

• ERPOC
• LLETZ and cone biopsy
• Vulval lesion excision
• Laparotomy where required

Qualifications

MBChB, FRANZCOG, BSc(Hons), PGDipOMG, AGES Fellowship

Clinic locations

Dr Sam Holford consults at Auckland Gynaecology Specialists, Ponsonby, and monthly at Franklin Specialist Suites.